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Saturday, 2 February 2013

HONDA ADOPTED ITS FIRST-EVER TRAFFIC EDUCATION PARK

Honda Motorcycle & Scooter India Pvt. Ltd.(HMSI) has set a new landmark in the promotion of road safety as a responsible corporate. Honda adopted its first-ever Traffic Education Park in India by entering into a Memorandum of Understanding (MOU) with the Department of Science & Technology, Government of Rajasthan.

HONDA ADOPTED ITS FIRST-EVER TRAFFIC EDUCATION PARK

At the specially designed Traffic Park, Honda will promote Road Safety through its unique Lifetime Safety Education starting from 5 years young children to adults. There is also a Special Primary School activity for children from 5-8 years of age to promote safety among the young ones. Honda’s specially imported Honda CRF 50 model is used for practical riding experience for young one's from 9-12 years of age.


Theoretical sessions & riding trainer, which is also present at every Honda dealership across India, will aid people above 13 years of age to experience over 100 possible dangers on road. This experience increases their ability to predict and react to traffic hazards. President and CEO- HMSI, Mr. Keita Muramatsu said, “As a responsible manufacturer, we always strive to provide our Customers with safe products while communicating knowledge and technologies for safe riding. With Honda’s global experience, we will continue to pursue both product safety and traffic safety education, leading to a safer mobility for society.” 

HONDA ADOPTED ITS FIRST-EVER TRAFFIC EDUCATION PARK

Vice President- Sales & Marketing, Mr. Yadvinder S. Guleria said, “From more than a decade, Honda has been promoting safe riding activities across India through its dealerships. The basic issue is not only the infrastructure but mindset of the road users. That is why the sea change cannot be brought overnight. It requires active participation from the Corporate, Government and society at large. As a good corporate citizen Honda understands its responsibility to contribute towards road safety promotion, keeping in mind the Indian traffic conditions and this Park is a significant step towards meeting our commitment of making Safe Riding an everyday habit of all 2Wheeler riders.” 


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