Pages

Wednesday, 6 February 2013

HARLEY DAVIDSON TARGETING INDIA WOMEN

HARLEY DAVIDSON TARGETTING INDIA WOMEN

One of the famous American motorcycle maker Harley-Davidson after establishing their feet in the Indian market, they are doing well in India and now they are aiming to attract women as the global trend of women taking to bike-riding is increasing.

HARLEY DAVIDSON TARGETTING INDIA WOMEN

Karen Davidson, the great-granddaughter of Harley Davidson co-founder William Davidson and Creative Director of Harley-Davidson bike company, said "Women riders on Harley-Davidson are not unusual. It was unusual years back, when I used to ride it. But now it's common.". She also added, “As much as a quarter of registered motorcycle owners in US are women.”. “We sell 12 per cent of our brand new bikes to women.” said Davidson, who is in Goa to participate in the 110th year celebrations of the company. "Women are empowered now and can enter politics, sports. When they can push themselves, why can't they own this beautiful machine," she said, recalling how she would fight with her two brothers for riding a Harley Davidson bike. She is interacting with the Harley-Davidson owners across the globe and get feedback, which would be used to improve the bike. She said she came across some women riders in India who were curious about the Harley Davidson bikes. "In India, motorcycling has become a part of lifestyle," she said, adding that these days Harley-Davidson bike is being purchased by the family-oriented people who look up to escape the hectic life on the weekends. 


No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...