Tuesday, 29 January 2013


John Abraham at MMRDA

One of the most expected motorcycle shows, the Mumbai International Motor show was organized at the MMRDA Grounds, Bandra Kurla Complex recently. A wide range of four and two-wheelers were displayed for photographers as well as the automobile aficionados. At stall number 21, India Yamaha Motor represented some of the most exciting products such as the Yamaha Ray scooter, the Moto GP inspired R15 bike, the legendary VMAX along with a line-up of the latest products and accessories from Yamaha. Bollywood Rockstar John Abraham, whose association with the company has significantly enhanced its brand image, was also present at the stall.

John Abraham at MMRDA

Mr. Roy Kurian, National Business Head, India Yamaha Motor Pvt. Ltd., said, “Yamaha has always been a committed player in the two-wheeler market and makes consistent efforts to adapt to market demand by launching exciting products year-on-year. I am extremely happy that Ray has been well received and looking at the current market scenario where the scooter segment is growing tremendously, I am positive that Ray will be able to hold its ground as the number one scooter in the country. Similarly, our bikes are equally special to us. A lot of thought and hard-work goes into our products and we prioritize our customers’ needs above everything else. Having said that, I extend my gratitude towards our loyal customers and channel partners who have played a key role in our consistent growth in India over the years.”

The motif at the Yamaha booth was in sync with the concept adopted by the company this year based on “Yamaha Global DNA” and the message being “Excitement”. Known for their stylish designs, innovation and high technology powered with exciting performance, all the products on display grabbed much of the attention from the onlookers.

Deepika padukone at the launch of Yamaha Ray

The company’s premium scooter-the Ray, which was launched with great aplomb in Hyderabad in September last year, has stupendous response from critics and consumers alike. Ray’s brand ambassador, Miss Deepika Padukone has boosted the image of the company especially among young girls and women. Both John and Deepika have done extremely well.

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