Sunday, 20 January 2013


South Korean company Hyosung is working hard to reach a good position in the two-wheelers market in India which is the second largest two-wheeler market in the world. At the launch of its two premium motorcycles, Hyosung announced the launch of a new 250cc-single cylinder bike in India. The Indo-Korean motorcycle joint venture DSK-Hyosung is developing this sportsbike at Hyosung’s South Korea based Research and Development facility.DSK-Hyosung also announced that the construction of their new assembly facility in India will commence by March 2013, and it is fully functional by September, 2013. The possibilities are high that the new 250cc bike will be assembled in this facility. Given the fact that the facility will be an assembly unit rather than a full fledged manufacturing plant, so the company will use the completely knocked down(CKD) kit route for the bike as they are doing for their other bikes. The 250cc-single cylinder motorcycle will be a global product and will be sold across the globe, as an entry level sportsbike. The bike will rival some big players including Honda CBR250R, Ninja 250 R, Yamaha R25 and others.

Hyosung is selling its affordable performance bike GT250R in the 250cc segment at very affordable price and considering new bike's single cylinder engine architecture, it is going to be an affordable offering for sure. Now-a-days the 250cc sportsbike segment is center of attraction across the globe, as the motorcycle manufacturer are taking this seriously after the success of Honda CBR250R and Kawasaki Ninja 250 R. Bikemakers are developing these affordable performance bikes both for developed countries like the USA and the UK as well as for the developing ones like Asian markets. In India, this space will see massive changes in 2013-14, at the moment there are three bikes available, Hyosung GT250R, KTM Duke 200 and Kawasaki Ninja 250 R. The coming months will witness the launch of KTM Duke 390, which is scheduled to debut in India during March 2013. Following this Bajaj Auto is also planning to launch its Bajaj Pulsar 375 in late 2013.There are reports that, British bikemaker Triumph is also working on a 250cc twin cylinder made for India motorcycle, which is expected to see a 2014 Auto Expo debut. Japanese motorcycle giant Yamaha is also developing a 250cc bike and will showcase it in 2014 Auto Expo. Suzuki is also planning to introduce Inazuma in India by the year end, so the affordable performance bike segment is going to blow in near future.

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