Thursday, 17 January 2013



Honda Motorcycle & Scooter India Pvt. Ltd., which is currently selling three scooter in the country(Honda Activa, Dio and Aviator), received the “Most Preferred Scooter Brand of the Year” award at the prestigious North East Consumer Awards 2012. The North-East Consumer’s Choice Awards truly shows the sentiment of consumers in North East and their belief in Brands. The award results are based on a survey of 1040 respondents by market intelligence agency Oikonomist’s. Further, the random sampling process ensures that the diversity of the region gets authentic representation.

The ‘Most Preferred Scooter Brand of the Year’ award shows that the number of consumers are increasing. Honda is reaching closer to its customers in North East with its 21 sales and service outlets and has recently inaugurated new outlets in Mizoram and Manipur also.

All the Honda Models including the recently launched 110cc Dream Yuga meet the expectations of customers in all categories. While two-wheelers industry in North East has grown at moderate pace of 6%, Honda has grown by an overwhelming 36% in April-December’2012 period. This shows how fast Honda is growing in India.

Speaking on this landmark development, Mr. Yadvinder S Guleria, Vice President – Sales & Marketing, HMSI said, “We at Honda are delighted to win the “Most Preferred Scooter Brand of the Year” award at the North East Consumer Awards 2012. This recognition re-affirms customers’ appreciation of Brand Honda and its continued leadership in the automatic scooters in India. As the only Honda in the World’s second largest Two-Wheeler market, Honda will continue its efforts to satisfy customers and bring the Joy of mobility to their lives.”

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